Ever wondered how we create the diverse and memorable characters that populate the world of Pepeto Game? In this behind-the-scenes look, I'll take you through our character design process, from initial concept to final implementation. As the lead character designer, I'm excited to share some insights into our creative journey and the challenges we face along the way.
The Character Design Philosophy
At Pepeto Game, our character design philosophy centers around three core principles:
Distinctiveness
Each character should be instantly recognizable through silhouette, color scheme, and visual elements, even from a distance or in the heat of gameplay.
Personality
Visual design should reflect and enhance character personality, background story, and role in the game world.
Functionality
Design must serve gameplay needs, with visual clarity about character abilities, faction, and role while remaining technically feasible to implement.
These principles guide every character we create, ensuring they're not only visually appealing but also serve the game's narrative and mechanical needs effectively.
The Character Creation Process
Creating a character for Pepeto Game typically involves six distinct phases, each with its own challenges and goals:
1. Concept Definition
Before any sketching begins, we define the character's role in both gameplay and narrative. This includes:
- Gameplay function and abilities
- Narrative background and motivations
- Cultural references and influences
- Relationship to existing characters and factions
This foundation ensures that the visual design will support the character's purpose in the game.
2. Visual Research and Mood Boards
Our artists gather reference materials that capture the essence of what we're aiming for. These might include:
- Historical costume references
- Cultural artifacts and symbols
- Natural elements that inspire the character's theme
- Architectural styles that inform armor or clothing design

3. Silhouette Exploration
We begin the actual design process by sketching multiple silhouettes. A strong silhouette is crucial for instant recognition during gameplay.

We test silhouettes at different scales to ensure they remain readable even when viewed from a distance or in the midst of action sequences.
4. Concept Art Development
Once we've selected the most promising silhouettes, we develop them into detailed concept art. This phase includes:
- Multiple design variations
- Color palette exploration
- Detailing of weapons, armor, and accessories
- Expression studies and pose explorations


This phase typically involves multiple feedback rounds with the art team, game designers, and narrative writers to ensure the design serves all aspects of the game.
5. Final 2D Art and Turnarounds
After approving a concept, we create detailed turnarounds showing the character from multiple angles. These serve as blueprints for the 3D modeling team.

We also produce detailed reference sheets for smaller elements like facial expressions, hand poses, and material specifications.
6. 3D Modeling and Implementation
Finally, our 3D team brings the character to life in the game engine. This involves:
- 3D modeling based on the 2D reference art
- Texturing and material creation
- Rigging for animation
- Animation set development
- Visual effects integration

Throughout this phase, we work closely with the animation team to ensure that the character's movements reflect their personality and background.
Case Study: The Evolution of Alaric the Shadowblade
To illustrate our process, let's look at how one of our popular characters, Alaric the Shadowblade, evolved from concept to completion.

Character Background:
Alaric began as a concept for an agile assassin character with shadow manipulation abilities. His backstory involved being a former royal guard who was betrayed and left for dead, only to be saved by ancient shadow entities that granted him powers in exchange for his service.
Design Challenges:
- Creating a character who could believably move between light and shadow
- Balancing the "assassin" aesthetic without making him appear generically villainous
- Designing gear that suggested stealth capabilities while remaining visually interesting
- Developing a visual language for his shadow powers that would read clearly during gameplay

Early Concepts
Our initial designs explored different approaches to the shadow assassin archetype. Some leaned heavily into dark, flowing fabrics, while others experimented with more structured, armor-like elements.
We wanted to avoid the cliché of an all-black character, so we explored accents of deep purple, midnight blue, and silver to create visual interest.

Design Refinement
After feedback from the game design team, we refined the concept to emphasize Alaric's duality — his past as a royal guard and his present as a shadow assassin.
We integrated elements of formal military attire with more fluid, shadowy components. His armor retained some ceremonial elements but reimagined with darker materials and more practical modifications for stealth.

Final Design
The final design features a balance of structured armor pieces and flowing shadow-infused fabric. Key elements include:
- A redesigned royal guard pauldron on one shoulder, cracked and infused with shadow energy
- Asymmetrical design suggesting his divided nature
- Custom daggers that can channel his shadow abilities
- A color palette of deep blues and purples with silver accents, rather than pure black
Alaric has become one of our most popular characters, with players particularly appreciating how his visual design tells his story at a glance while remaining distinctive during gameplay.
Character Design Challenges
Creating characters for Pepeto Game comes with unique challenges that push our creativity:
Technical Constraints
Every character must function within our game engine's capabilities. This means balancing visual complexity with performance considerations, especially for characters that might appear in large numbers on screen simultaneously.
We've developed techniques to create the illusion of complexity through clever texturing and normal mapping, rather than high polygon counts.
Cultural Representation
Our game features characters inspired by various cultural backgrounds. We take this responsibility seriously, conducting research and sometimes consulting with cultural experts to ensure respectful and authentic representation.
We strive to avoid stereotypes while still creating distinctive characters that draw inspiration from rich cultural traditions.
Visual Clarity vs. Complexity
Character designs must communicate a lot of information at a glance (faction, role, abilities) while remaining visually interesting and detailed enough to satisfy players who examine them closely.
We use a hierarchy of visual elements, with primary read (silhouette and main color), secondary read (faction and role indicators), and tertiary details (personal history, character-specific embellishments).
Sneak Peek: Upcoming Characters
While I can't reveal too much about our upcoming character roster, I'm excited to share a few glimpses of what we're working on:
Community Influence on Character Design
Our community plays a significant role in our character design process. We pay attention to:
- Character popularity and fan feedback
- Fan art that highlights what resonates with players
- Gameplay patterns that reveal how characters are actually being used
This feedback loop has led to character redesigns, new skin variations, and even entirely new characters based on popular community concepts.
How You Can Influence Future Designs:
- Share your fan art on social media with our official hashtags
- Participate in our character feedback surveys
- Join design discussion threads on our official forums
- Enter our character concept contests when announced
Interested in Game Art and Character Design?
If you're passionate about character design and the creative process behind it, consider following our art channels for more insights:
We're also planning to host online workshops in the future where our artists will share techniques and answer questions from aspiring game artists.
We hope this behind-the-scenes look has given you a deeper appreciation for the thought and work that goes into creating the characters you encounter in Pepeto Game. Our art team is passionate about bringing these characters to life, and we're excited to continue expanding our roster with new and interesting designs.
- Emily Taylor, Lead Character Designer
Comments (27)
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ArtStudent22
April 28, 2023 at 10:45 AMThis is incredibly insightful! I'm studying game art in college right now, and seeing the actual process from a professional studio is so valuable. I especially appreciate the breakdown of the silhouette exploration phase - that's something my professors emphasize but it's great to see how it's applied in a real project.
Emily Taylor Designer
April 28, 2023 at 2:30 PMThank you! I'm glad this is helpful for your studies. Silhouettes are absolutely critical in game design - they're often the first read a player gets during fast-paced gameplay. If you're interested in learning more, we have some silhouette exercises on our YouTube channel that might be useful for your coursework.
GamingHistorian
April 28, 2023 at 1:15 PMThe cultural research aspect is fascinating. I'd love to know more about specific historical references that influenced characters like Krag the Mountain King. Are there particular historical armors or cultural elements that directly inspired his design?
ShadowfanXX
April 28, 2023 at 5:22 PMAlaric is my main character! It's so cool to see how his design evolved. I always wondered about the cracked pauldron - now knowing it represents his past as a royal guard adds so much depth to his character. Will we ever get more backstory content for him in-game?